Pre-production is the first phase in any successful project. There are some important steps to take before filming begins such as project planning, storyboarding, location scouting, research and organization. This will help ensure the project runs smoothly and that you receive the video you had envisioned.
1. Defining goals, expectations and budget
What is the message you want to deliver? Who is your target audience? Do you have a visual style in mind, or perhaps branding guidelines that should be followed? These are just a few questions we will use to get an understanding of your project. Also addressing budget at this time ensures we can appropriately set expectations on both sides.
2. Scripts and storyboarding
The script and accompanying storyboard is the blueprint for your video. Devising creative ways to combine scripted content with engaging visual elements is what will keep your viewer hooked. The storyboard helps everyone visualize what the video will look like prior to shooting, and is arguably the most valuable step in the pre-production process.
3. Preparation and scheduling
This is the last step before filming can begin. Everything related to the video shoot must be organized and scheduled including scouting locations, briefing all crew involved, organizing necessary equipment, submitting for any licenses or permissions, and creating a call sheet with timings for the day, locations and contact details.